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Partnering with the Louisville Convention & Visitors Bureau grants you access to an array of marketing, educational, and networking tools to help promote your business to the more than one million convention delegates who come to Louisville each year.

Becoming a partner will increase your share of visitors’ spending in Louisville, target previously untapped markets, and develop business contacts in the convention and tourism industries on a national, state, and community level.

Partner Benefits

Official Louisville Visitors Guide

Published annually, this guide is the most recognized visitor publication in the area. Visitors may request a guide at 1-888-LOUISVILLE, download a PDF at www.gotolouisville.com, or pick-up one at the Visitors Center in downtown Louisville. In addition, the guide is distributed at the airport and area hotels and to conventions and tradeshows delegates. Partners are listed free of charge in their respective categories.

More than 160,000 copies are distributed to convention delegates and tourists through the Visitor Information Center, the Bureau’s website, and our call center each year. The guide is a valuable marketing piece that enables visitors to make the most out of their Louisville experience.

Website listing on www.gotolouisville.com

Our newly redesigned website introduces visitors, tour operators, and meeting planners to the best Louisville has to offer in an easy-to-use format rich with photos and videos. Partners are listed with a description and an individual link in their respective category. Partners can easily update their own information at anytime.

Convention Calendar

Updated instantaneously via the Partner Extranet, partners can access information about upcoming conventions, meetings, and tradeshows being held next month or 10 years down the road. Calendar listings include the names and addresses of key contacts, so you can include them in your direct marketing efforts.

Visitors Center

Only Bureau Partners may display promotional brochures and literature in our Visitors Center. Each year, thousands of people visit or contact these centers to obtain information about Louisville and area businesses. Having your materials on hand will put your business at the front lines of our response to these inquiries.

Communications & Information

A partner newsletter as well as a weekly e-newsletter, Bureau Brief keeps partners informed about business enrichment activities, upcoming conventions, and industry trends.

Advertising Opportunities

Partners are listed in publications distributed to convention attendees, meeting planners, tour operators, travel writers, travel agents and visitors. As a Partner, you are provided with exclusive opportunities to advertise in Bureau publications and promote your business cooperatively with others, greatly reducing advertising costs. For additional information contact Nicole Fitzpatrick at 502-560-0010 or email at nfitzpatrick@gotolouisville.com

Educational Programs

Partners have the opportunity to participate and become involved in our outstanding and interactive educational courses such as our Hospitality Louisville customer service training program and Taxi Cab University.

Partnership Directory Listing

The semi-annual directory lists all current Partners categorically by products and/or services for easy reference. It is distributed to meeting planners nationwide, to assist them in locating products and services for events they are planning Louisville. The Directory is also provided to all Partners and serves as an excellent resource for establishing partner-to-partner business relationships.

Referrals and Leads

Partnership generates leads for your business with industry contacts who want to learn more about Louisville’s products and services. When meeting and convention planners, tour operators, travel writers or visitors are in search of a particular service, partners are always our first referrals.

Partner-to-Partner Networking Activities

We host numerous social events to provide opportunities for you to network with other partners, learn valuable marketing skills to increase business, and stay up-to-date with current industry issues and the latest news from the Louisville Convention & Visitors Bureau.

Contact Partner Development

The Partner Development Staff is dedicated to getting your business noticed.

Become a Partner

Begin your relationship with Louisville Convention and Visitors Bureau today


"A Taste of Kentucky has been a partner of the Louisville Convention and Visitors Bureau for many years because they provide us with a wealth of information regarding groups and events that have a significant impact on Louisville business. It allows us to tailor our business and hours to best meet the needs of incoming organizations both large and small.  We also receive information regarding trends in the travel industry and Louisville specifically that help us plan for the future.

Finally, the folks we work with at LCVB are genuinely interested in our mutual success and are always available to help in any way. We appreciate our partnership and their support is vital to our short and long term success. "    

--John Hassman

Owner, A Taste of Kentucky